BORN 1975 • WISCONSIN • GEN X

We didn't grow up
online.
We grew up alive.

I'm Brent Schroeder — a 50-year-old Wisconsin head cheesemaker, lifelong Gen Xer, and the guy behind Let's Do This, Gen X.

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No corporate motivational speeches. Just memories, laughs, stories and the occasional “how the hell did we survive that?”

GEN X
1975

“We had one rule:

Figure it out.

And somehow… we did.

CASSETTESATARIPAYPHONESSMOKER'S CORNERBLOCKBUSTERCHEESE CURDSGEN X

THE GUY BEHIND THE CHEESE & CHAOS

From an 8-year-old kid making cheese to a Gen X voice.

I was born October 15, 1975. I've been making cheese since I was eight years old, and today I'm a head cheesemaker in Wisconsin.

But this site isn't really about cheese. It's about a generation that learned to ride bikes until the streetlights came on, make plans without a group chat, fix things because nobody was coming to save us, and laugh at ourselves when life got weird.

Through Let's Do This, Gen X, I want to build a place where Gen X can say, “Yep. I remember that,” and where the next generation can finally understand why we're like this.

THE GEN X MANIFESTO

We weren't the loudest generation.
We were the generation that showed up.

We remember

Before smartphones, before GPS, before every moment needed a camera.

We improvise

If it broke, we tried to fix it. If we didn't know how, we figured it out.

We laugh

Because sarcasm was practically a second language.

We still show up

Family, friends, work, life — Gen X keeps moving.

THE UNOFFICIAL

GEN X
SURVIVAL
GUIDE

Stories, rules & memories from the generation that had to figure it out.

BRENT SCHROEDER

THE FIRST DIGITAL BOOK

The Gen X Survival Guide

$9.97

A funny, nostalgic, highly shareable trip through the unwritten rules of growing up Gen X — from unsupervised afternoons and cassette tapes to payphones, first cars, Saturday morning TV and the strange miracle that we all made it to adulthood.

25 Gen X “rules” we all somehow understood
Memory-jogging nostalgia lists
Conversation starters for family and friends
A Gen X Roll Call page you can fill out
Bonus: “Things We Did That Would Terrify Parents Today”

Read / Buy the Ebook

Demo storefront button: connect this to your payment/checkout link before launch.

ROLL CALL

What year were you born?

Drop your birth year. Let's find out how many of us are still out here.

We didn't grow uponline.We grew up alive.